Branding

Bad logo designs
14 Bad Logo Designs That I Created As A Beginner
14 Bad Logo Designs That I Created As A Beginner 1024 602 Nick Saporito

I took a trip down memory lane recently and looked at some of my old logo designs from 2012 when I first started getting hired by clients on a regular basis. I knew I was a beginner back then, but I didn’t realize just how bad my logo designs were. They’re so bad that it…

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How many colors a logo should have
Why A Logo Should Have 1-3 Colors At Most
Why A Logo Should Have 1-3 Colors At Most 1024 602 Nick Saporito

How many colors should a logo have? In my experience, anywhere from 1 to 3 colors. There’s always exceptions, but that seems to be the sweet spot. Let’s elaborate on this a bit. How Many Colors A Logo Should Have 1 Color One of the many characteristics of a good logo is that it’s simple,…

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Logo trends to avoid
Logo Trends To Avoid in 2019 and Why | 6 Examples
Logo Trends To Avoid in 2019 and Why | 6 Examples 1024 602 Nick Saporito

In today’s post I’ll be going over logo trends to avoid and why. I normally don’t have a problem with using design trends in most applications, but when it comes to logos, trends should generally be avoided. The main reason why is because a logo needs to be able to stand the test time, and…

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Negative space typography examples
16 Examples Of Negative Space Typography
16 Examples Of Negative Space Typography 1024 602 Nick Saporito

Utilizing the negative space of a subject to communicate something in addition to what the subject already communicates is a clever technique and something I’ve always been a fan of personally. In this post I’ll be sharing 16 of my favorite negative space typography examples that I found on the internet, in addition to a…

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Famous fonts used in logos
12 Famous Fonts Used in Logos
12 Famous Fonts Used in Logos 1024 602 Nick Saporito

In a post last year I wrote about the benefits of using premium fonts for logo design as opposed to free fonts. In today’s post I’ll be expanding on that a bit by showing 12 different examples of famous fonts used in logos, and just for kicks I even mocked up the logos with the names…

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3 Color Combinations for Logos
3 Color Combinations for Logos | Best Practices for 2018
3 Color Combinations for Logos | Best Practices for 2018 1024 602 Nick Saporito

Earlier this year I wrote a post outlining some examples of good logo color combinations as it relates to pairing 2 colors. When pairing 2 colors, choosing contrasting shades usually works well. But when it comes to 3 color combinations for logos, it’s a little trickier. Usually what works best is to use the 2 contrasting colors…

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Fitness logo colors
Best Colors For Fitness Logo Design
Best Colors For Fitness Logo Design 1024 602 Nick Saporito

If you’re designing a logo for a fitness brand — or are starting one yourself — one of the first steps (as is with just about any other business) is to get your branding assets in order, which includes your logo and the color(s) you choose to use it with. In this post I’m going…

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Best logo color combinations
22 Best Logo Color Combinations for Inspiration
22 Best Logo Color Combinations for Inspiration 1024 602 Nick Saporito

Choosing the right colors for you logo can be somewhat tricky, especially when you consider the psychology of color and branding. However, if you’re just looking for some suggestions for color palettes, I’ve compiled a list of the 22 best logo color combinations from designs that I found while browsing Instagram. Generally speaking, logos work best when you include…

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Logo files for clients
The Complete Guide to Preparing Logo Files for Clients
The Complete Guide to Preparing Logo Files for Clients 1024 602 Nick Saporito

I originally wrote about preparing and generating logo files for clients back in 2015, but I’ve since improved my process and formatting, and this time around I’d like to do a better job of breaking down the process and giving you a more in-depth look at things in order to help you better understand. In this post I’ll…

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7 Fonts You Should Never Use For Your Branding
7 Fonts You Should Never Use For Your Branding 1024 602 Nick Saporito

Today I’ll be outlining 7 different fonts that should never be used in branding — whether you’re a designer or a client — and I don’t just mean Comic Sans. Everyone knows not to use Comic Sans. These are fonts that are often overlooked. Some of them aren’t necessarily bad from a design standpoint —…

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