Branding

3 Color Combinations for Logos
3 Color Combinations for Logos | Best Practices for 2018
3 Color Combinations for Logos | Best Practices for 2018 1024 602 Nick Saporito

Earlier this year I wrote a post outlining some examples of good logo color combinations as it relates to pairing 2 colors. When pairing 2 colors, choosing contrasting shades usually works well. But when it comes to 3 color combinations for logos, it’s a little trickier. Usually what works best is to use the 2 contrasting colors…

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Fitness logo colors
Best Colors For Fitness Logo Design
Best Colors For Fitness Logo Design 1024 602 Nick Saporito

If you’re designing a logo for a fitness brand — or are starting one yourself — one of the first steps (as is with just about any other business) is to get your branding assets in order, which includes your logo and the color(s) you choose to use it with. In this post I’m going…

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Best logo color combinations
22 Best Logo Color Combinations for Inspiration
22 Best Logo Color Combinations for Inspiration 1024 602 Nick Saporito

Choosing the right colors for you logo can be somewhat tricky, especially when you consider the psychology of color and branding. However, if you’re just looking for some suggestions for color palettes, I’ve compiled a list of the 22 best logo color combinations from designs that I found while browsing Instagram. Generally speaking, logos work best when you include…

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Logo files for clients
The Complete Guide to Preparing Logo Files for Clients in 2018
The Complete Guide to Preparing Logo Files for Clients in 2018 1024 602 Nick Saporito

I originally wrote about preparing and generating logo files for clients back in 2015, but I’ve since improved my process and formatting, and this time around I’d like to do a better job of breaking down the process and giving you a more in-depth look at things in order to help you better understand. In this post I’ll…

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7 Fonts You Should Never Use For Your Branding
7 Fonts You Should Never Use For Your Branding 1024 602 Nick Saporito

Today I’ll be outlining 7 different fonts that should never be used in branding — whether you’re a designer or a client — and I don’t just mean Comic Sans. Everyone knows not to use Comic Sans. These are fonts that are often overlooked. Some of them aren’t necessarily bad from a design standpoint —…

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Premium Logo Fonts – Why You Should Use Them + My Favorites
Premium Logo Fonts – Why You Should Use Them + My Favorites 1024 602 Nick Saporito

For the longest time I fell into the trap of thinking free equals good, especially when it comes to fonts for designing logos. But lately I’ve been coming around to some of the more premium logo fonts and using the free alternatives less often. Maybe being exposed to the design world for so long has…

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Common Logo Design Mistakes To Avoid
Common Logo Design Mistakes To Avoid 850 500 Nick Saporito

Logo design can be tricky. A logo is meant to be a unique symbol that an audience can identify a brand with. Often times we tend to over-think it and make needless mistakes though. In this post I’ll be going over common logo design mistakes and how to avoid them. Too Literal The number one sign…

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Logo color psychology
Logo Color Guidelines: The Science Of Color & Psychology
Logo Color Guidelines: The Science Of Color & Psychology 1024 602 Nick Saporito

In this post I’m going to talk a little bit about logo color guidelines and the psychology of color, which is particularly important when it comes to branding. As the foundation of your brand identity, your logo is going to set the tone for the rest of your creative assets, and the color(s) you choose may…

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Sizes & Guidelines for Designing App Icons (iOS & Android)
Sizes & Guidelines for Designing App Icons (iOS & Android) 848 310 Nick Saporito

Whenever I design anything, I like to take into consideration the context in which the work will be viewed, who will be viewing it, and why they’ll be viewing it. Our job as graphic designers is to communicate a message to an audience using visuals, and these are factors that should always be included in…

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logo files for clients
Logo Files for Clients: Formats To Send Each Client
Logo Files for Clients: Formats To Send Each Client 850 500 Nick Saporito

UPDATE for March 2018: I’ve written a new, updated post with more extensive and relevant information for 2018. Check it out here. The project isn’t finished once your client declares the design has been perfected to their liking. At this stage, all they usually have is a low resolution preview of their design, in PNG…

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