Branding

In today’s post I’ll be going over logo trends to avoid and why. I normally don’t have a problem with using design trends in most applications, but when it comes to logos, trends should generally be avoided. The main reason why is because a logo needs to be able to stand the test time, and…

Guess who spent his Sunday afternoon rummaging through Craigslist seeking examples of bad graphic design ads to share and critique? In this post I’ll be sharing the 16 best (worst) examples of bad graphic design ads I found. Contact info has been removed from each ad for the sake of their privacy. Using bad design doesn’t make…

Earlier this year I wrote a post outlining some examples of good logo color combinations as it relates to pairing 2 colors. When pairing 2 colors, choosing contrasting shades usually works well. But when it comes to 3 color combinations for logos, it’s a little trickier. Usually what works best is to use the 2 contrasting colors…

If you’re designing a logo for a fitness brand — or are starting one yourself — one of the first steps (as is with just about any other business) is to get your branding assets in order, which includes your logo and the color(s) you choose to use it with. In this post I’m going…

Choosing the right colors for you logo can be somewhat tricky, especially when you consider the psychology of color and branding. However, if you’re just looking for some suggestions for color palettes, I’ve compiled a list of the 22 best logo color combinations from designs that I found while browsing Instagram. Generally speaking, logos work best when you include…

I originally wrote about preparing and generating logo files for clients back in 2015, but I’ve since improved my process and formatting, and this time around I’d like to do a better job of breaking down the process and giving you a more in-depth look at things in order to help you better understand. In this post I’ll…