Branding

Premium Logo Fonts – Why You Should Use Them + My Favorites
Premium Logo Fonts – Why You Should Use Them + My Favorites 1024 602 Nick Saporito

For the longest time I fell into the trap of thinking free equals good, especially when it comes to fonts for designing logos. But lately I’ve been coming around to some of the more premium logo fonts and using the free alternatives less often. Maybe being exposed to the design world for so long has…

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Common Logo Design Mistakes To Avoid
Common Logo Design Mistakes To Avoid 850 500 Nick Saporito

Logo design can be tricky. A logo is meant to be a unique symbol that an audience can identify a brand with. Often times we tend to over-think it and make needless mistakes though. In this post I’ll be going over common logo design mistakes and how to avoid them. Too Literal The number one sign…

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Logo color psychology
Logo Color Guidelines: The Science Of Color & Psychology
Logo Color Guidelines: The Science Of Color & Psychology 1024 602 Nick Saporito

In this post I’m going to talk a little bit about logo color guidelines and the psychology of color, which is particularly important when it comes to branding. As the foundation of your brand identity, your logo is going to set the tone for the rest of your creative assets, and the color(s) you choose may…

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Sizes & Guidelines for Designing App Icons (iOS & Android)
Sizes & Guidelines for Designing App Icons (iOS & Android) 848 310 Nick Saporito

Whenever I design anything, I like to take into consideration the context in which the work will be viewed, who will be viewing it, and why they’ll be viewing it. Our job as graphic designers is to communicate a message to an audience using visuals, and these are factors that should always be included in…

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logo files for clients
Logo Files for Clients: Formats To Send Each Client
Logo Files for Clients: Formats To Send Each Client 850 500 Nick Saporito

UPDATE for March 2018: I’ve written a new, updated post with more extensive and relevant information for 2018. Check it out here. The project isn’t finished once your client declares the design has been perfected to their liking. At this stage, all they usually have is a low resolution preview of their design, in PNG…

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The Best Way to Improve Your Design Skills
The Best Way to Improve Your Design Skills 848 310 Nick Saporito

A question I’m commonly asked by newcomers aspiring to enter the freelance design field is how I reached the skill level I’m at now. I don’t consider myself too much of an advanced designer given my experience so far, but assuming they’re impressed with either my portfolio, my screencast tutorials, or maybe both, they want…

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Most Designers Leave a Horrible Impression with This One Mistake
Most Designers Leave a Horrible Impression with This One Mistake 848 310 Nick Saporito

When a prospective client is looking to hire a graphic designer, they’re not just looking at you. They’re looking at a handful of designers. The amount of time he or she may spend reviewing what you have to offer could be as little as 10 seconds. In that time, they are judging the book by…

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6 Things Your Logo Designer MUST Know Before You Hire Them
6 Things Your Logo Designer MUST Know Before You Hire Them 850 500 Nick Saporito

You may be shortchanging yourself if you hire a logo designer simply because they have an impressive portfolio. Ideally, you should first communicate with a prospective designer you’re considering hiring to make sure they fully understand the answers to the following questions… 1. What is the featured selling point of your product/service?     Simply…

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4 Hideous Logos and How I’d Redesign Them
4 Hideous Logos and How I’d Redesign Them 850 310 Nick Saporito

Here are 4 organizations that have risen to national recognition and achieved success despite their ugly logos. I’m not just going to pick on them – I’m going to offer my own suggestions as a designer, and how I would personally go about refreshing their branding, and why. Before we get started, let’s first take a…

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Here’s what a $5 logo really looks like…
Here’s what a $5 logo really looks like… 850 310 Nick Saporito

Fiverr is a well known online marketplace that connects buyers and sellers. Sellers provide an array of digital services in exchange for $5. One of the best-selling services on Fiverr is logo design, and being a logo designer myself (who charges far more than $5,) I was curious about what kind of logo I could…

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