Branding

Logo design can be tricky. A logo is meant to be a unique symbol that an audience can identify a brand with. Often times we tend to over-think it and make needless mistakes though. In this post I’ll be going over common logo design mistakes and how to avoid them. Too Literal The number one sign…

In this post I’m going to talk a little bit about logo color guidelines and the psychology of color, which is particularly important when it comes to branding. As the foundation of your brand identity, your logo is going to set the tone for the rest of your creative assets, and the color(s) you choose may…

Whenever I design anything, I like to take into consideration the context in which the work will be viewed, who will be viewing it, and why they’ll be viewing it. Our job as graphic designers is to communicate a message to an audience using visuals, and these are factors that should always be included in…

UPDATE for March 2018: I’ve written a new, updated post with more extensive and relevant information for 2018. Check it out here. The project isn’t finished once your client declares the design has been perfected to their liking. At this stage, all they usually have is a low resolution preview of their design, in PNG…

A question I’m commonly asked by newcomers aspiring to enter the freelance design field is how I reached the skill level I’m at now. I don’t consider myself too much of an advanced designer given my experience so far, but assuming they’re impressed with either my portfolio, my screencast tutorials, or maybe both, they want…

Here are 4 organizations that have risen to national recognition and achieved success despite their ugly logos. I’m not just going to pick on them – I’m going to offer my own suggestions as a designer, and how I would personally go about refreshing their branding, and why. Before we get started, let’s first take a…