Branding

3 Color Combinations for Logos
3 Color Combinations for Logos | Best Practices for 2018
3 Color Combinations for Logos | Best Practices for 2018 1024 602 Nick Saporito

Earlier this year I wrote a post outlining some examples of good logo color combinations as it relates to pairing 2 colors. When pairing 2 colors, choosing contrasting shades usually works well. But when it comes to 3 color combinations for logos, it’s a little trickier. Usually what works best is to use the 2 contrasting colors…

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Fitness logo colors
Best Colors For Fitness Logo Design
Best Colors For Fitness Logo Design 1024 602 Nick Saporito

If you’re designing a logo for a fitness brand — or are starting one yourself — one of the first steps (as is with just about any other business) is to get your branding assets in order, which includes your logo and the color(s) you choose to use it with. In this post I’m going…

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Best logo color combinations
22 Best Logo Color Combinations for Inspiration
22 Best Logo Color Combinations for Inspiration 1024 602 Nick Saporito

Choosing the right colors for you logo can be somewhat tricky, especially when you consider the psychology of color and branding. However, if you’re just looking for some suggestions for color palettes, I’ve compiled a list of the 22 best logo color combinations from designs that I found while browsing Instagram. Generally speaking, logos work best when you include…

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Logo files for clients
The Complete Guide to Preparing Logo Files for Clients
The Complete Guide to Preparing Logo Files for Clients 1024 602 Nick Saporito

I originally wrote about preparing and generating logo files for clients back in 2015, but I’ve since improved my process and formatting, and this time around I’d like to do a better job of breaking down the process and giving you a more in-depth look at things in order to help you better understand. In this post I’ll…

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Common Logo Design Mistakes To Avoid
Common Logo Design Mistakes To Avoid 850 500 Nick Saporito

Logo design can be tricky. A logo is meant to be a unique symbol that an audience can identify a brand with. Often times we tend to over-think it and make needless mistakes though. In this post I’ll be going over common logo design mistakes and how to avoid them. Too Literal The number one sign…

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Fast, Good, Cheap. Pick Two.
Fast, Good, Cheap. Pick Two. 848 310 Nick Saporito

This is going to be somewhat of a rant about some of the outrageous requests I receive as a graphic designer, and I’m also going to underscore a core principle you should always remember when going about your freelancing endeavors. Please bear in mind that the majority of work that is presented to me is…

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5 Free Resources Every Graphic Designer Should be Using
5 Free Resources Every Graphic Designer Should be Using 850 310 Nick Saporito

We have a lot on our plates as designers, and we should take advantage of everything we have at our disposal to make our jobs easier. Here’s a list of 5 awesome and free resources that will make your job easier as a designer. 1. Pixabay Free stock photos are hard to find. Free high…

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