For over 20 years, Epic Autoteks has been a provider of import auto parts — particularly engines and transmissions from Japan (although they provide a wide variety of auto parts.) They service local, national and international markets. The objective for this project was to create a new logo that conceptualizes who they are and what they do. After many hours of research, design exploration and collaboration with the client, we were able to refine our ideas down to a simple, sleek and effective concept to serve as the foundation for the design. The theory behind this design is the company’s initials (E & A) joined together to fluidly conceptualize an engine belt on tensioners.