20 Free Google Adwords Photoshop Templates

20 Free Google Adwords Photoshop Templates 1024 602 Logos By Nick

Today I’ll be sharing a bundle of Google Adwords Photoshop templates that you can download in PSD formats as well as a master file in Illustrator (.ai) format. If you’ve ever designed Google display ads, you’re probably well aware that simply preparing art boards in all of the required sizes is half the battle. These templates will give you a startup file to refer to for each project though.

Learn How To Design Logos

If you want to learn how I come up with logo design ideas, be sure to check out my Logo Design Academy - an interactive 18-part video course where you will learn my entire creative process for coming up with logo ideas and implementing them.

For instructions on how to use these templates, watch the video tutorial at the top of the page.

Acceptable Sizes (in Pixels)

According to Google, the accepted sizes for display ads are as follows…

Square and Rectangle

  • 200 x 200
  • 240 x 400
  • 250 x 250
  • 250 x 360
  • 300 x 250
  • 336 x 280
  • 580 x 400


  • 120 x 600
  • 160 x 600
  • 300 x 600
  • 300 x 1050


  • 468 x 60
  • 728 x 90
  • 930 x 180
  • 970 x 90
  • 970 x 250
  • 980 x 120


  • 300 x 50
  • 320 x 50
  • 320 x 100

Formats & Sizes

The acceptable file formats are PNG, JPG and GIF.

The maximum allowed file size is 150 KB, which I’ve personally found to be quite troublesome when it comes to some of the larger sizes. If you’re not yet comfortable enough with Photoshop to reduce a file’s size while preserving image quality, I’d recommend using a site like TinyPNG for doing so.

Principles Of A Good Ad

One of the benefits of having worked extensively with several digital marketing agencies is that I’ve gotten a lot of great insight — directly from the pros — about what makes an effective display ad. A good ad should have the following elements and properties…

150+ Logo Templates

Need a professional logo but have a limited budget? Or are you a designer looking to add to your inventory of design elements? Check out my bundle of 150+ high quality logo templates, all designed by Yours Truly.

Google ad design example

  1. Headline text – following the principles of visual hierarchy, the headline should be the largest, most prominent text on the design. This is where you sell the sizzle in order to grab the viewer’s attention. For example, when I’m advertising my logo design services, I lead off with “Enhance Your Image”.
  2. Supplemental text – this is the smaller, secondary text line where you clarify what it is you’re offering. Keeping up with the previously mentioned example, my supplemental text would be “A custom logo tailored to your brand of business”.
  3. Call to action – this is where you prompt the viewer to take action by clicking on the ad, and it’s where you inevitably want their attention to end up. This is why we place it in a large, colored box that contrasts with the rest of the design. The call to action should be a specific directive, like “Brand Yourself Now,” rather than something generic, like “Click Here”.
  4. Z-Order – since we’re conditioned to read things from top to bottom and left to right, it makes sense to structure the contents of your ads that way as well. This makes it much easier to communicate our message to the viewer than if we placed the contents on the bottom-right and center-aligned the text.

Check out my post about bad graphic design ads to see some examples of poor designs that violate these principles.

Google Adwords Photoshop Templates

Taking size and design principles into consideration, I’ve prepared the Google Adwords Photoshop templates as follows…

Banner ad templates PSD

Watch the video tutorial at the top of the page to see how to easily customize these templates with your own contents and imagery.

The font being used is called Lato, which is free to download. Be sure to install all variations of it before you download and open the PSD and AI templates.

Free Download

The templates can be downloaded here: banner-ad-templates.zip

You’re free to use these personally or commercially with no need to attribute credit to me. Enjoy!

Want Me To Design Your Logo?

I'm Nick, and I design logos. I can help you enhance your image and make an impactful impression with some next-level branding. Check out my portfolio to see how I've helped others and learn more about how I can do the same for you.

Logos By Nick LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases. Read affiliate disclosure here.


Designer, content creator, and the founder of LogosByNick.com — an educational media platform for learning about graphic design.

All stories by: Nick

Leave a Reply

Your email address will not be published.