A wordmark design for a dermatology clinic. I think this design is a good representation of how impactful a simple wordmark logo can be when the fonts are carefully selected, and choosing colors that set the appropriate mood certainly helps. I was quite satisfied with how this design came out (as was the client,) and wanted to showcase it as an example of good typography.
After reading about this design of this logo, I’m just wondering if you buy fonts, design your own fonts or use open fonts in your work. It seems like it would be a tedious job to create fonts from scratch for every logo but I know some companies do use their own, unique fonts. If you create your fonts, do you create the whole alphabet around it or create only the letters you need? I’m obviously not a designer but I’m very interested in learning about it.