Branding

The Best Way to Improve Your Design Skills
The Best Way to Improve Your Design Skills 848 310 Nick Saporito

A question I’m commonly asked by newcomers aspiring to enter the freelance design field is how I reached the skill level I’m at now. I don’t consider myself too much of an advanced designer given my experience so far, but assuming they’re impressed with either my portfolio, my screencast tutorials, or maybe both, they want…

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Most Designers Leave a Horrible Impression with This One Mistake
Most Designers Leave a Horrible Impression with This One Mistake 848 310 Nick Saporito

When a prospective client is looking to hire a graphic designer, they’re not just looking at you. They’re looking at a handful of designers. The amount of time he or she may spend reviewing what you have to offer could be as little as 10 seconds. In that time, they are judging the book by…

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6 Things Your Logo Designer MUST Know Before You Hire Them
6 Things Your Logo Designer MUST Know Before You Hire Them 850 500 Nick Saporito

You may be shortchanging yourself if you hire a logo designer simply because they have an impressive portfolio. Ideally, you should first communicate with a prospective designer you’re considering hiring to make sure they fully understand the answers to the following questions… 1. What is the featured selling point of your product/service?     Simply…

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4 Hideous Logos and How I’d Redesign Them
4 Hideous Logos and How I’d Redesign Them 850 310 Nick Saporito

Here are 4¬†organizations that have risen to national recognition and achieved success despite their ugly logos. I’m not just going to pick on them – I’m going to offer my own suggestions as a designer, and how I would personally go about refreshing their branding, and why. Before we get started, let’s first take a…

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Here’s what a $5 logo really looks like…
Here’s what a $5 logo really looks like… 850 310 Nick Saporito

Fiverr is a well known online marketplace that connects buyers and sellers. Sellers provide an array of digital services in exchange for $5. One of the best-selling services on Fiverr is logo design, and being a logo designer myself (who charges far more than $5,) I was curious about what kind of logo I could…

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