Branding

6 Things Your Logo Designer MUST Know Before You Hire Them
6 Things Your Logo Designer MUST Know Before You Hire Them 850 500 Nick Saporito

You may be shortchanging yourself if you hire a logo designer simply because they have an impressive portfolio. Ideally, you should first communicate with a prospective designer you’re considering hiring to make sure they fully understand the answers to the following questions… 1. What is the featured selling point of your product/service?     Simply…

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4 Hideous Logos and How I’d Redesign Them
4 Hideous Logos and How I’d Redesign Them 850 310 Nick Saporito

Here are 4¬†organizations that have risen to national recognition and achieved success despite their ugly logos. I’m not just going to pick on them – I’m going to offer my own suggestions as a designer, and how I would personally go about refreshing their branding, and why. Before we get started, let’s first take a…

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Here’s what a $5 logo really looks like…
Here’s what a $5 logo really looks like… 850 310 Nick Saporito

Fiverr is a well known online marketplace that connects buyers and sellers. Sellers provide an array of digital services in exchange for $5. One of the best-selling services on Fiverr is logo design, and being a logo designer myself (who charges far more than $5,) I was curious about what kind of logo I could…

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