Logo trends to avoid

Logo Trends To Avoid in 2019 and Why | 6 Examples

Logo Trends To Avoid in 2019 and Why | 6 Examples 1024 602 Nick Saporito

In today’s post I’ll be going over logo trends to avoid and why. I normally don’t have a problem with using design trends in most applications, but when it comes to logos, trends should generally be avoided. The main reason why is because a logo needs to be able to stand the test time, and it won’t be long until today’s hottest design trends look outdated. Just look at Radio Shack’s groovy logo from the 70’s…

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Old radio shack logo

Or how about the web 2.0 era, when everyone wanted their logo to look like a glossy button?

Web 2.0 era logo

Design trends look nice on a flyer or advert, but if you use them in your logo, it won’t age well.

Another Problem with Trends: Uniqueness

The entire point of a logo is to have a unique piece of imagery to brand yourself with so that your target audience can easily identify you. It’s pretty hard to accomplish that when you’re doing what everyone else is doing though. Your logo should be unique enough that a customer could quickly pick it out of a lineup without any text or wording accompanying it, and using design trends can disrupt that by making it blend in with everyone else just a little more.

Logo Trends To Avoid

Below you’ll find some recent logo design trends I’ve noticed and why I would personally avoid them.

1. Gradient Abuse

Gradient logo

Gradients seem to be everywhere lately. They can look nice and work really well in a logo, but they shouldn’t be overused, and the logo shouldn’t depend on them entirely. The logo should still be recognizable when stripped down to all black or all white.

2. Thin Lines

Logo with thin lines

Thin lines look nice because they’re simple and clean, but they become problematic when you try to scale the design down to small sizes. A logo needs to be able to scale to really small sizes and still be legible, which is why thin lines are one of my top logo trends to avoid.

3. Crosses

Design crosses

I’ve been guilty of using crosses in the past myself, but I’ve been seeing them everywhere lately and they’re starting to look generic, so I’ve abandoned them.

4. Comet Trails

Vector comet trails

Comet trails look really nice in certain contexts, and I’ve created tutorials around them, but I don’t think they’ll age well. I see them being used in logo templates far too often. If you’d like your logo to look unique, I’d avoid them.

5. Stick Figure Pine Trees

Pine trees logo

For whatever reason I’ve been seeing these stick figure trees everywhere, which I guess makes sense in the context of something like lumber or environmentalism, but using them for the sake of using them just seems silly.

6. Watercolors

Watercolor logo

Here’s something that I’ve been noticing just recently — use of watercolor in logos! It looks really nice, but using any kind of raster imagery in a logo is a very big no-no. Logos need all of the versatility that vectors offer, therefore they really should be created with vectors.

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Nick Saporito

Nick Saporito is a Philadelphia-based graphic designer who specializes in branding-specific design. A full portfolio and information regarding services offered can be found at LogosByNick.com.

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