For over 20 years, Epic Autoteks has been a provider of import auto parts — particularly engines and transmissions from Japan (although they provide a wide variety of auto parts.) They service local, national and international markets. The objective for this project was to create a new logo that conceptualizes who they are and what they do.
After many hours of research, design exploration and collaboration with the client, we were able to refine our ideas down to a simple, sleek and effective concept to serve as the foundation for the design.
The theory behind this design is the company’s initials (E & A) joined together to fluidly conceptualize an engine belt on tensioners.
Since Epic Autoteks primarily deals with imports from Japan, we decided it would make sense to place the logo within a red circle in an effort to subtly represent Japan through its national flag.
With the iconic mark nailed down, it was time to find an appropriate typeface to complement the design.
After trying out a wide variety of fonts, we decided to go with Michroma by Vernon Adams, which is an open font similar in appeal to Microgramma — a sans serif font made popular by its use in technical illustrations in the 1960’s. This font has since stood the test of time and continues to be relevant to this day.
With the iconic mark and typeface finalized, the new logo is completed.
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