Logo Design for Import Auto Parts Retailer

Logo Design for Import Auto Parts Retailer 848 310 Nick Saporito

For over 20 years, Epic Autoteks has been a provider of import auto parts — particularly engines and transmissions from Japan (although they provide a wide variety of auto parts.) They service local, national and international markets. The objective for this project was to create a new logo that conceptualizes who they are and what they do.

Logo Design Guide

Curious about the creative process that inspires me to come up with design ideas and how I go about executing them? Be sure to check out my logo design guide for a look behind the scenes at my systematic approach to coming up with design ideas.

Learn How To Design Logos

After many hours of research, design exploration and collaboration with the client, we were able to refine our ideas down to a simple, sleek and effective concept to serve as the foundation for the design.

Import Auto Parts Logo Mockup

The theory behind this design is the company’s initials (E & A) joined together to fluidly conceptualize an engine belt on tensioners.

Engine Belt Tensioner

Engine belt & tensioner

Since Epic Autoteks primarily deals with imports from Japan, we decided it would make sense to place the logo within a red circle in an effort to subtly represent Japan through its national flag.

Import Auto Parts Logo Theory

The visual theory behind this design concept

With the iconic mark nailed down, it was time to find an appropriate typeface to complement the design.

150+ Logo Templates

Need a professional logo but have a limited budget? Or are you a designer looking to add to your inventory of design elements? Check out my bundle of 150+ high quality logo templates, all designed by Yours Truly.

After trying out a wide variety of fonts, we decided to go with Michroma by Vernon Adams, which is an open font similar in appeal to Microgramma — a sans serif font made popular by its use in technical illustrations in the 1960’s. This font has since stood the test of time and continues to be relevant to this day.

With the iconic mark and typeface finalized, the new logo is completed.

Import Auto Parts Logo

Epic Autotek’s new logo

Get 20% Off All Products

Join the Logos By Nick mailing list to be notified of new posts and receive 20% off all courses, templates, and learning materials. Your information won't be shared with any third parties and you will never receive any kind of SPAM or promotional email from me.

Logos By Nick LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Read affiliate disclosure.

Nick Saporito

Nick Saporito is a Philadelphia-based graphic designer who specializes in branding-specific design. A full portfolio and information regarding services offered can be found at LogosByNick.com.

All stories by: Nick Saporito

Leave a Reply

Your email address will not be published.