12 Famous Fonts Used in Logos

Famous fonts used in logos

In a post last year I wrote about the benefits of using premium fonts for logo design as opposed to free fonts. In today’s post I’ll be expanding on that a bit by showing 12 different examples of famous fonts used in logos, and just for kicks I even mocked up the logos with the names swapped out with the name of the font.

Famous Fonts Used In Logos

1. Adidas

Adidas logo font

Adidas’s logo uses the same font I use for the Logos By Nick logo — Avant Garde. This is probably my favorite font to use because of how simple, versatile and timeless it is.

2. Adobe

Adobe logo font

The font used in Adobe’s logo is a very close render of Myriad Pro.

3. Domino’s Pizza

Domino's logo font

Futura PT isn’t just used for the Domino’s logo, it’s used for a variety of large brands, like Absolut Vodka, Best Buy, USA Today and Cisco. It seems to be one of the more popular famous fonts used in logos by designers.

4. Ebay

Ebay logo font

Ebay’s logo has changed various times over the years, but its most recent version is a wordmark made with the Univers font.

5. Facebook

Facebook logo font

Klavika is always recognizable to me as “the Facebook font”.

6. Geico

Geico microgramma font

Geico’s infamous branding leads with the Microgramma font, a personal favorite of mine as well. The thing that never fails to amaze me about Microgramma is how well it tends to communicate “modern technology” and “digital” despite how old it is.

7. YouTube

Youtube new logo font

YouTube updated their branding last year (a change I overwhelmingly approve of) and went with Trade Gothic for their logo.

8. Regal Cinemas

Regal Cinemas ITC Berkeley

ITC Berkeley Old Style is the font used in the Regal Cinemas logo. Very similar to Optimus Princeps in my opinion.

9. Spotify

Spotify Proxima Nova font

Spotify went with Proxima Nova for their re-brand — always a safe choice.

10. Target

Target logo Helvetica

You could fill a library with a list of brands that use Helvetica in their logo. Target is one of many.

11. T-Mobile

T Mobile logo font

I’m not completely sure that Century Schoolbook is the font used for the T-Mobile logo, but it’s very close — nearly identical.

12. WordPress

WordPress Mrs Eavs

The font used in the WordPress logo is Mrs Eaves, a font I’d never heard of until I looked it up. This one looks very similar to Optimus Princeps as well.

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2 thoughts on “12 Famous Fonts Used in Logos

  1. Hey Nick,

    Thank you very much for this article. Very helpful to me. I am a beginner and learning logo designing on my own. I am really struggling with Typography. I need your valuable suggestion. Where and how can I learn Typography? I mean how would I know which font is the most appropriate for which business. Kindly suggest.

    Eagerly waiting to hear from you.

    Thanks & Regards
    Neha Gupta

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