Branding

Common Logo Design Mistakes To Avoid
Common Logo Design Mistakes To Avoid 850 500 Nick Saporito

Logo design can be tricky. A logo is meant to be a unique symbol that an audience can identify a brand with. Often times we tend to over-think it and make needless mistakes though. In this post I’ll be going over common logo design mistakes and how to avoid them. Too Literal The number one sign…

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Logo color psychology
Logo Color Guidelines: The Science Of Color & Psychology
Logo Color Guidelines: The Science Of Color & Psychology 1024 602 Nick Saporito

In this post I’m going to talk a little bit about logo color guidelines and the psychology of color, which is particularly important when it comes to branding. As the foundation of your brand identity, your logo is going to set the tone for the rest of your creative assets, and the color(s) you choose may…

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Sizes & Guidelines for Designing App Icons (iOS & Android)
Sizes & Guidelines for Designing App Icons (iOS & Android) 848 310 Nick Saporito

Whenever I design anything, I like to take into consideration the context in which the work will be viewed, who will be viewing it, and why they’ll be viewing it. Our job as graphic designers is to communicate a message to an audience using visuals, and these are factors that should always be included in…

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logo files for clients
Logo Files for Clients: Formats To Send Each Client
Logo Files for Clients: Formats To Send Each Client 850 500 Nick Saporito

UPDATE for March 2018: I’ve written a new, updated post with more extensive and relevant information for 2018. Check it out here. The project isn’t finished once your client declares the design has been perfected to their liking. At this stage, all they usually have is a low resolution preview of their design, in PNG…

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7 Tools Nobody Told You You’d Need As a Graphic Designer
7 Tools Nobody Told You You’d Need As a Graphic Designer 848 310 Nick Saporito

Everybody talks about the design software, everybody talks about design principles and best practices, and everybody talks about how to find clients. Not many people talk about the little things, though – those in-between resources that are not only helpful, but necessary to help get you through your work day as a graphic designer. Allow…

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Fast, Good, Cheap. Pick Two.
Fast, Good, Cheap. Pick Two. 848 310 Nick Saporito

This is going to be somewhat of a rant about some of the outrageous requests I receive as a graphic designer, and I’m also going to underscore a core principle you should always remember when going about your freelancing endeavors. Please bear in mind that the majority of work that is presented to me is…

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6 Things Your Logo Designer MUST Know Before You Hire Them
6 Things Your Logo Designer MUST Know Before You Hire Them 850 500 Nick Saporito

You may be shortchanging yourself if you hire a logo designer simply because they have an impressive portfolio. Ideally, you should first communicate with a prospective designer you’re considering hiring to make sure they fully understand the answers to the following questions… 1. What is the featured selling point of your product/service?     Simply…

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5 Free Resources Every Graphic Designer Should be Using
5 Free Resources Every Graphic Designer Should be Using 850 310 Nick Saporito

We have a lot on our plates as designers, and we should take advantage of everything we have at our disposal to make our jobs easier. Here’s a list of 5 awesome and free resources that will make your job easier as a designer. 1. Pixabay Free stock photos are hard to find. Free high…

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