Bad logo designs

14 Bad Logo Designs That I Created As A Beginner

14 Bad Logo Designs That I Created As A Beginner 1024 602 Nick Saporito

I took a trip down memory lane recently and looked at some of my old logo designs from 2012 when I first started getting hired by clients on a regular basis. I knew I was a beginner back then, but I didn’t realize just how bad my logo designs were. They’re so bad that it baffles me to think that anyone ever hired me. So I decided to pick out my 14 favorite examples of bad logo designs that I personally created and share them with you in this post.

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Experience Breeds Excellence

One of the most common questions I get from viewers learning design from my content is how they can improve their eye for design. They understand how the software works, but they have trouble conceptualizing and executing design ideas. The answer is simple: time and practice.

There’s no shortcuts to improving your skills as a designer. The way to get better at it is the same way you get better at dancing, or dribbling a basketball, or lifting weights, or playing the piano, or any other worthwhile endeavor — by putting in the time. As your experience grows, so will your abilities.

Bad Logo Designs

Bear in mind that these are all logos that I created for actual paying clients, as hard as that may be to believe.

506 logo

The main problem with this logo is that the zero is in a completely different style than the rest of design, giving it a misplaced look.

Joy logo

There’s just too much going on here, and it all clashes. Too many colors and gradients, and the design can’t be stripped down to monotone without getting rid of the sunbursts in the background.

Food for thought

Using drop shadows in a logo, yikes. The rounded rectangle looks clunky with circular text going around it.

Fortis

It could’ve been an okay concept if executed differently. The perspective effect of the houses and the negative space between them, and within the windows, is messy and awkward. This logo also wouldn’t scale (or print) very well, and you certainly couldn’t embroider it onto a shirt.

Gift basket logo

The icon is supposed to be the top of a gift basket. In my defense, I remember the client asking me to include a picture of her dog in the logo, so this one isn’t completely on me 😆

Kale computers

You can tell that we were still in the Web 2.0 era where shiny buttons were all the rage. The idea of a laptop as the letter K is actually a pretty good idea in concept, it was just executed poorly. There’s too much detail in the laptop. It would become unidentifiable if scaled to smaller sizes.

Kitchen hood logo

Too busy. Way too much going on here, and lots of fine details that absolutely destroy the logo’s versatility. Trying to communicate too many things at once is one of the hallmarks of a bad logo design, and it’s a classic rookie mistake.

Now cast

Too heavy on the gradients. The perspective isn’t necessary. And what’s with the reflection?

Poker logo

This is an example of a logo being a little too literal. And again with the drop shadows. 🤔

Rim fire homes

I don’t even know where to begin. I’m pretty sure I violated every single logo design principle here and then some.

Sun supply

Two generic clip-art-style cabinet doors paired with an incompatible font. You could probably get better results from one of those online logo makers. I don’t know what my obsession was with the perspective tool back then.

Stocks logo

The dark gray and deep blue don’t contrast well together, and the arrow going behind the word is real messy. The padding around the name needs to be thicker, but most importantly, the entire design needs to be pitched in the trash.

Zeus

The colors all clash with each other. There’s not enough separation between the name, icon, and backdrop.

bad DJ logo

Not sure what the splatters are all about. And the shades of red being used are too closely related. The entire design is too busy and messy.

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Nick Saporito

Nick Saporito is a Philadelphia-based graphic designer who specializes in branding-specific design. A full portfolio and information regarding services offered can be found at LogosByNick.com.

All stories by: Nick Saporito
8 comments
  • Beth

    It’s amazing to see how your style has really developed! You’re brave to share your less-than-great designs, good for you, and thanks so much for sharing. I totally agree with West’s Dad. You feel like you’re not learning a darn thing except frustration, and feel like giving up. Then when you try one more time, Wow!! It’s a great feeling when you keep stepping upward and it starts to show in your art.

  • Catherine

    First off, I would like to thank you for putting your “not so great” work on display. Not so easy to do once you know better so clearly you’re a place where you can admit where your weaknesses were. Good for you!!!

    Secondly, I want to say thank you one more time as I have no formal design education but I do like designing as a hobby. I’ve even done a couple designs for profit. Your post has shown me that I will make mistakes as I learn and practice. The world is not going to come to an end. I just need to keep going for it 🙂

    • Nick Saporito

      Absolutely, that was why I made this post in the first place — to show that everyone has to start somewhere. Thanks for your feedback Catherine, good luck with everything.

  • West

    Nick,

    “You can’t buy experience!” Words from my Dad when I was growing up that have always stuck with me. I look back at different types of art I have done and “Schoolboy error!” jumps out at me. We never stop learning.

    Good post and interesting to see how your style has developed. Thanks for sharing.

    West

  • Rick

    I do simple stuff for my software development. With my lack of formal graphic design training, low volume of design work and natural indecisiveness, creating designs from scratch is a nightmare.

    Brave of you to share. I shudder to think what my designs will look like after I gain more experience. Probably as painful as going back and reading my old posts around the internet.

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