6 Things Your Logo Designer MUST Know Before You Hire Them

6 Things Your Logo Designer MUST Know Before You Hire Them 850 500 Nick Saporito

You may be shortchanging yourself if you hire a logo designer simply because they have an impressive portfolio. Ideally, you should first communicate with a prospective designer you’re considering hiring to make sure they fully understand the answers to the following questions…

Learn How To Design Logos

If you want to learn how I come up with logo design ideas, be sure to check out my Logo Design Academy - an interactive 18-part video course where you will learn my entire creative process for coming up with logo ideas and implementing them.

1. What is the featured selling point of your product/service?

 

6tp1

 

Simply stating that you’re coming out with a new line of headphones isn’t going to be enough. What makes your headphones special? Are they a high-end product? Are they economical? Are they water-resistant? Your designer should understand, in full detail, exactly what problem(s) your product/service solves.

Knowing this information gives your designer a starting point as far as brainstorming goes, and it’s always a good idea to lead with your strengths.

2. Who is your target audience?

 

6tp2

 

Making sure your designer knows your market is in your best interest. This gives him or her someone to communicate to.

For example, if you’re selling athletic headphones that come in a wide variety of colors and are competitively priced, your target audience would be young athletes. They’re probably involved with sports, whether it be at school or university, so the age range would be 15-24.

It obviously doesn’t make sense to design a logo for this product the same way you would a luxury car dealership who is targeting men aged 50 and up with an income of at least $100K per year.

A good designer will do the necessary research to get an understanding of what appeals to this demographic and how to communicate that through your logo.

3. Who are your competitors?

 

6tp3

 

Letting your designer know who you’ll be competing with is a great way for him or her to go about getting a feel for your market.

We’re obviously not looking to copy anybody else, but rather get a sense of how your competition goes about communicating their brand through their creative materials. If your competitors are established and successful, it’s probably a good idea to try and learn something from the way they execute.

4. What makes your product/service stand out from your competition?

 

6tp4

 

Knowing what separates you from the rest and leading with that information is an approach you’ll want to pursue. This information is particularly handy for your graphic designer. Although it may not have too much influence on the logo design itself, it may play some small (but significant) role.

5. What would you like your logo to communicate?

 

6tp5

 

Your logo should communicate your mission in as relevant a way possible. Your logo designer should have a clear understand of what your vision is for your brand, so he or she can use that as a cornerstone of the design process.

6. What feeling(s) would you like to inspire upon first sight of your logo?

 

6tp6

 

If you’re selling personal training services, your logo should inspire a feeling of optimism and hopeful outlook. If you’re selling automotive repair services, your logo should inspire feelings of trust and technical knowledge. If you’re selling craft beer, your logo should inspire a sense of community on a local level as well as a touch of casual.

Get as good a handle possible on how you’d like your viewers to feel when in front of your brand and communicate that to your designer so they can use it as a variable in the design process.

150+ Logo Templates

Need a professional logo but have a limited budget? Or are you a designer looking to add to your inventory of design elements? Check out my bundle of 150+ high quality logo templates, all designed by Yours Truly.

Logos By Nick LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases. Read affiliate disclosure here.

Nick Saporito

Nick Saporito is a Philadelphia-based graphic designer who specializes in branding-specific design. A full portfolio and information regarding services offered can be found at LogosByNick.com.

All stories by: Nick Saporito

Leave a Reply

Your email address will not be published.